Research on The Path and Strategy of Intelligent Transformation of Enterprises in The Era of Digital Economy

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Mingqin Zhou

Abstract


The emergence of the digital economy has reshaped the market competitive environment for enterprises, and has given a strong impetus to the transformation and upgrading of enterprises in the direction of intelligence. With the deep integration of information technology and business, enterprises are reshaping their value chains and innovation modes to achieve the transformation from ‘traditional’ to ‘intelligent’. Taking the definition of digital economy and the background of enterprise intelligence as the starting point, this paper analyses in depth the motivation, path choice and main challenges of enterprise intelligent transformation. With the success of Haier Group in increasing productivity from 15 per cent in 2018 to 35 per cent in 2022 within five years as well as the decline in the bad debt rate of Ping An's financial business in China, from 3.5 per cent in 2018 to 2.0 per cent in 2022. Strategic recommendations are made based on the practice, aiming to provide theoretical guidance and practical reference for the intelligent transformation of enterprises in the context of the digital economy era.

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